Livonia Parks and Recreation

A park and rec system for all ages to enjoy.

Created as work for Everwild, Livonia needed an updated identity system that visually expresses the platform of “live better.”

A new, multifaceted logo, pattern set, and robust iconography system were created to visually appeal to all residents.

Project Deliverables

Identity

Illustration

Environmental Design

Livonia parks and recreation logos
Livonia parks and recreation logos
Fall face off Pickle Ball Sign
Child and parent running in a grass field with a kite
Brand standards manual spread of chapter 1
Brand standards manual pages of chapter 3: color
Brand standards manual spread of values and propositioning statement
Brand standards manual pages of chapter 2: logos
Brand standards manual spread of patterns
Brand standards manual spread of chapter 1
Brand standards manual pages of chapter 3: color
Brand standards manual spread of values and propositioning statement
Brand standards manual pages of chapter 2: logos
Brand standards manual spread of patterns
Woman serving ball in a tennis match
Navy polo with white Livonia logo
Woman swimming between blue lines in a pool
Livonia parks and recreation ID badge For fitness instructor
Man playing golf
White icon set on dark teal background
Illustrated park map
Graphic signage study with car and family for scale
White icon set on dark teal background
Illustrated park map
Graphic signage study with car and family for scale
Ben Celani Play Area sign
Cathi Anderson Memorial Blue Trail Sign
Cathi Anderson Memorial Purple Trail Sign
Park directional sign
Young adult skateboarding
SUV with Livonia Parks and Recreation Brand applied
Park path in manicured grass field
Soccer field with Livonia Parks and Recreation Brand applied

Livonia PARD aims to be a hub for experiences, create human connection, and enhance the quality of life for Livonia residents of all ages.

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