Sports field painted with Filipino Sun

Philippines Lacrosse Association

Filipino Pride, personified.

We worked with the PLA to create a brand that combined our personal heritage with the sport we love the most.

We couldn’t be more proud to see our pamilya excel on the global stage, and the support from the fanbase has been surreal to say the least.

Photography provided by Photomaki Photography.

Project Deliverables

Identity

Illustration

Activation

The different PLA logos together
The different PLA logos together
White STX Crux Pro lacrosse shaft with PLA batok tattoo designs and wordmark
PLA Lacrosse Helmet on field
Side, back, top, and opposite side view of PLA helmet design with batok tattoos, Filipino sun, and uniform number
Front and back of men's PLA uniform design in home white
Front and back of women's PLA uniform design, in away blue
Different designs of PLA men's shorts on crimson, blue, gray, and white
Side, back, top, and opposite side view of PLA helmet design with batok tattoos, Filipino sun, and uniform number
Front and back of men's PLA uniform design, in home white
Front and back of women's PLA uniform design, in away blue
Different designs of PLA men's shorts on crimson, blue, gray, and white
Women's PLA tryout uniforms
PLA pole banner in front of blue sky
PLA men's white glove design over crimson batok tattoo backgorund
ESPN+ shot of PLA Men's Team at the World Lacrosse Men's Championship 2023
Different batok tattoo designs on blue, gold, and crimson PLA lanyards
ESPN+ shot of PLA fans at the World Lacrosse Men's Championship 2023

Laban!

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