Green Florida palmettos

Mermaid Rum

A Floridian bar staple, reimagined.

This packaging design is the result of combining our love for Florida freshwater springs, with one of our favorite gold rums.

Project Deliverables

Identity

Illustration

Packaging Design

Front close up of Mermaid Rum bottle at an angle
Back of Mermaid Rum bottle
Florida freshwater spring with blue-green water surrounded by trees
Front close up of Mermaid Rum bottle
Back close up of Mermaid Rum bottle
Front close up of Mermaid Rum bottle
Back close up of Mermaid Rum bottle
Florida freshwater spring with clear water surrounded by trees
Mermaid Rum bottles suspended in air showing both front and back labels
Mermaid Rum bottles laid next to each other showing both the front and back labels
Florida freshwater spring with blue-green water surrounded by trees and palmettos
Mermaid Rum crates stacked one in front of the other
Florida freshwater spring with blue-green water surrounded by trees and palmettos
Mermaid Rum nestled in wood excelsior inside wooden crate

Yo, ho, ho (And a bottle of Rum)!

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